Ricordate la polemica sui numeri dell’app store di BlackBerry, il BBWorld, che indicavano che oltre il 50% delle applicazioni erano nelle mani di due aziende, di cui faceva parte S4BB? A rinfocolare queste polemiche (senza senso a nostro avviso) potrebbe esserci la notizia dell’arrivo di ben altre 138792 applicazioni della stessa azienda.
Come abbiamo già avuto modo dire a suo tempo non è forse i numeri che vanno discussi, ben vengano software house che credono in BlackBerry, ma al limite si potrebbe discutere sulla qualità generale delle stesse. Per quanto riguarda S4BB, molte sono utili e interessanti, ma poi come è logico pensare, molte sono cosidette inutility o applicazioni più ludiche che altro. Ma il gioco potrebbe valere la candela se altre aziende facessero altrettanto. Il tempo e gli utenti poi metterebbero alla porta quelle applicazioni che non interessano e che non hanno download significativi.
Ecco il comunicato stampa ufficiale di S4BB in lingua originale:
S4BB Limited supplements its City Guide apps with 138,792 BlackBerry 10 Apps, in furthering its commitment to serving niche city markets
HONG KONG October 19th, 2013 – S4BB Limited is well known for its commitment to serving niche market customers, whom most other companies would normally neglect because of low profit prospects. By submitting 138,792 city-centered BlackBerry 10 applications to BlackBerry World, S4BB Limited not only furthers its commitment, but it also demonstrates its strong belief in BlackBerry 10 as a leading mobile platform.
Following the recent media coverage and tremendous interest in its paid City Guide applications, S4BB Limited now offers three additional apps per city, recommending dining and nightlife destinations, as well as providing a search for businesses within the city. For example, for the city of Toronto, Canada, three such apps are named “Toronto Dining” (free), “Toronto Nightlife” (free), and “Toronto Business Search” (paid). The two “Dining” and “Nightlife” apps are free ‘lite’ apps, as they are stripped-down versions of the fully featured City Guide app for that particular city. They allow potential customers to try a subset of the City Guide’s functionality for free. S4BB Limited is convinced that this try-and-buy strategy would improve sales of their 46,230 City Guide applications that it launched earlier this year.
By also introducing city-centered business search applications in addition to the two free ‘lite’ apps, S4BB Limited establishes a new product category within its City Apps product line. The paid business search applications list all businesses within the vicinity of 5 kilometers (3 miles) around the city center. For a one-off charge of US$0.99, users can search for businesses in a particular city, even if the user is not currently located there.
S4BB Limited is committed to serving the niche market customers in cities often considered too small by large corporations for which to create apps. With 46,264 applications per category (“Dining”, “Nightlife” and “Business Search”), totaling up to 138,792 apps that are now in the approval queue of the BlackBerry World content review team, S4BB Limited believes to have entered the BlackBerry 10 app market ahead of its competitors.
A separate statement will be issued as soon as all submitted applications have been approved and are available for download.